EDUCATION
2018-2022
2023-2025
WORK
12.2018-01.2019
11.2022-07.2023
11.2024-05.2025
06.2025-CURRENT
Seoul Institute of the Arts - Advertising and Marketing AAS
Parsons School of Design - Communication Design BFA
MSV Studio/Indonesia - Marketing Intern
Towmoo/Korea- Contents Writer
United Nations Devleoping Program/New York - Graphic Design Intern
Founder & owner of Bae Chu Studio LLC
https://baechustudio.myshopify.com/
kangj064@newschool.edu
1. Emotional
2. Map
Map Design
Personal Work
o1/2024
Emotional Map of the Museum
Museums are often seen as spaces for viewing artifacts or as symbols of colonial history. But I wanted to explore them as emotional landscapes — places where people from different backgrounds come together and feel something.
Instead of mapping objects, I mapped emotions: where visitors smiled, stood still, or even cried. I named these emotional moments things like the Smiling Circle or Bored Square, treating them as artworks in their own right.
Using simple shapes, colors, and text, the map visualizes the emotional flow of the space. It serves not only as a guide, but also as a tool to reflect on one's own experience — inviting the viewer to ask, “What kind of visitor was I today?”
DESIGN PROCESS