and graphic designer based in NYC.
About me
Resume
Design Strategy Illustration Branding Animation/Motion Data Visualization
Right after graduating from school, I founded my own design studio.
I create and sell objects inspired by Korean tradition and culture.
In Korean, “bae chu” means cabbage — what many call napa cabbage.
When you add a touch of red, it transforms into kimchi,
one of Korea’s most iconic and soulful foods.
Just like that,
when I add design to tradition,
it becomes something new — a story, a culture, a connection.
Baechu’ is the Korean word for napa cabbage.
I redesigned the cabbage into a cuter and more minimal form to represent the core identity of my brand.
Bae Chu Red
Add a touch of red pepper to cabbage, and it becomes kimchi, a traditional Korean dish.
Bae Chu Red is a studio inspired by traditional Korean culture, creating accessories that reinterpret its heritage in a contemporary way.
Bae Chu Black
Bae Chu Black is a brand born from my personal experience with death.
It develops emotional dolls designed for those confronting the end of life, offering comfort through empathy and design.